Email & LinkedIn Sequences

Hi [Name], I'm Barry from Kildare Brewing Co. — we brew out of Lock 13 Brewpub in Sallins, about [X] minutes from you. I'm getting in touch because [Venue Name] looks like the kind of place that would appreciate a proper local craft option on tap. We brew five beers on-site — a lager, red ale, pale ale, IPA, and session pale — all unfiltered and unpasteurised. Quick numbers: - 30L kegs from €110 excl. VAT - ~53 pints per keg, cost per pint around €2.08 - At €6.50 a pint that's 68% GP for you - Kegs and cans available, we deliver ourselves We supply the Silken Thomas, Cliff at Lyons, and Killashee Hotel among others. For new accounts, we're offering 10% off the first keg order + a free staff tasting so your team can talk about the beer with confidence. Would you be open to a sample keg to try? No commitment — just want to get the beer in front of you. Happy to call or pop in, whatever suits. Cheers, Barry Flanagan Kildare Brewing Co. 086 369 1554 barry@kildarebrewing.ie

Hi [Name], I'm Barry from Kildare Brewing Co. — independent craft brewery based at Lock 13 Brewpub in Sallins, Co. Kildare. I'm writing because I think our beers would work well on the drinks menu at [Hotel/Restaurant Name]. Here's why hotels and restaurants are picking us up: - 70% GP at €7.00 pour price (€2.08 cost per pint from a 30L keg) - 5 styles that pair with food: lager with fish, red ale with steak, IPA with burger - Unfiltered & unpasteurised — genuine craft quality your guests will notice - Cans available for room service, mini bar, and functions (330ml, from €2.00/unit) - We deliver ourselves — Kildare and Dublin, reliable and direct We already supply Cliff at Lyons and Killashee Hotel, and I'd love to add [Hotel/Restaurant Name] to that list. I'm offering new on-trade accounts a staff tasting session (15 minutes, no cost) and 10% off the first order so there's minimal risk to try us. Could I arrange a tasting for your bar team? I can work around your schedule. Best, Barry Flanagan Kildare Brewing Co. 086 369 1554 | barry@kildarebrewing.ie kildarebrewing.ie

Hi [Name], I run Kildare Brewing Co. — we're an independent craft brewery based in Sallins, Co. Kildare. We brew five core beers and package them in 330ml sleek cans. I'm reaching out because I think [Shop Name] would be a great fit. A few things for your consideration: - 5 beers, 330ml sleek cans — Lager, Red Ale, Pale Ale, IPA, Session Pale - Case pricing from €48 (24 cans) — unit cost from €2.00 - RRP €3.00-€3.50 gives you 33-43% margin - Brewed locally — Sallins is [X] km from you. Customers actively look for local craft - All unfiltered & unpasteurised — genuine craft, not mainstream pretending We deliver across Kildare and Dublin. Mixed cases available so you can stock all five styles. First order offer: 2 free cans of each style (10 cans total) for shelf tasting and display. Can I drop off a sample pack for you to try? No obligation. Cheers, Barry Flanagan Kildare Brewing Co. 086 369 1554 | barry@kildarebrewing.ie

Hi [Name], Quick follow-up — I left KBC samples with you earlier this week. Did you get a chance to try them? If you liked what you tasted, I can have a delivery with you within the week. The first-order deal (10% off + staff tasting) is still available. No pressure either way — just wanted to check in. Cheers, Barry

Hi [Name], Just following up on the craft beer samples. I know you're busy — no offence taken if the timing isn't right. If you want, I can send over a one-page sell sheet with all the pricing and margin info. Or I'm happy to pop back in at a time that suits. Either way, appreciate you taking the time. Barry 086 369 1554

Hi [Name], Thanks for the order — your kegs are packed and will be with you by [delivery date]. A few things to get the most out of it: 1. Pouring temp: 3-5°C is ideal. Let the keg settle for 12 hours after delivery. 2. Line clean: Clean lines before connecting. Fresh beer deserves clean lines. 3. Staff tasting: I'll be in on [day] to run through the range with your team — 15 minutes. 4. Tap handle: Included in the delivery. KBC branded. 5. Social: We'll feature [Venue Name] on our Instagram — I'll tag you. I'll check in next week to see how it's going. If you need anything before then, WhatsApp me on 086 369 1554. Thanks for backing Kildare Brewing Co. Barry

Hi [Name], It's been about [X] weeks since your KBC delivery. How's it going? A few questions: - Which beer is moving best? - Same order next time, or want to try a different style? - Any customer feedback? If you're ready to reorder, just reply with the quantity and I'll have kegs with you within the week. Cheers, Barry

Hi [Name], We chatted a while back about stocking Kildare Brewing Co. — I know the timing wasn't right then. Just wanted to let you know we've added a couple of new accounts recently ([nearby venue name] just came on board) and I thought I'd check in. If you'd like to revisit a tasting or sample, I'm happy to set that up. No commitment, just good beer. Barry 086 369 1554 | barry@kildarebrewing.ie